4 Ways to Leverage Social Media to Generate New Qualified Leads

David Vigliotti, Vice President
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4 Ways To Leverage Social Media To Generate New Qualified Leads

Social media is one of the most useful tools for filling your sales funnel with qualified leads. Because prospects see the value in what you have to offer, they’re willing to provide their contact information in exchange for access to your information. Using social media to implement strategic marketing tactics designed to find leads and invite them into your sales funnel makes the process easier than ever.

Here are four ways to leverage social media to generate new qualified leads.

Promote Ungated Premium Content

Providing prospects with free, interactive video content is a great way to engage them. Video is much more appealing and attracts more views than text. Post invites to your webinar on various social media channels. Include teaser previews with these posts. Promote the webinar using social ads to custom audiences. During the webinar, point participants to offers, landing pages, contests or other lead-generation sources that provide additional value and reward.

Create a Contest

Prospects may enjoy the chance to win a free product or experience and promoting your contest on social media is easy. To make sure your contest benefits your sales funnel, the prize must be valuable enough for prospects to care about winning it. For instance, if you operate a software as a service (SaaS) business, you could offer an extended trial of your platform or a year’s worth of service at a higher tier. If you sell products, give away some to gain qualified leads. Be sure you drive contest entries to a dedicated landing page where prospects provide their contact information.

Use Facebook Lead Ads

Whether participating in a webinar, entering a contest or engaging in another manner, facilitating the process without leaving the platform streamlines the registration process. Facebook Lead Ads are especially effective at requesting information in exchange for value. They automatically populate the lead form with the user’s contact information and allow users to submit their details with a few clicks.

Share Links to Gated Content

Prospects provide basic contact information in exchange for gated content they find valuable. To capitalize on this, use social media to promote gated content. Share a link to landing page where prospects provide their contact information to gain access to the information. Those who provide their information are truly interested and understand they’ll gain significant value from your content. Experiment to determine what works best for your target audience. For instance, business to business marketing is most effective when it involves white papers, webinars or case studies.

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